What Value Will I Get From My Website?
Having a small business website isn’t just about selling your goods and services it’s also about providing something of value to potential customers. Whether you are a sole proprietor or operate with 100 or more employees, your website should appear as if you have a web designer and web developer team dedicated exclusively to keeping your online presence strong and noteworthy. The key here is “appear” versus actually having someone updating your website every day. For most small businesses, this is simply not necessary. However, having a polished looking web site, built by a local professional web developer that functions easily is. A web developer or web designer (used interchangeably) will ensure your customers experience easy navigation, see strong photo images, read professional quality content and have an overall experience that engages them enough for them to want to do business with you.
“if you don’t have a website, you’re losing business to other companies that do”
Most small business owners mention that theirs is a small operation, but when it comes to benefiting from a website, size does not matter. It doesn’t matter if you’re a “little guy” or a 10,000-employee corporate giant; if you don’t have a website, you’re losing business to other companies that do. Despite the ever-increasing importance of an online presence for businesses of all sizes and descriptions, many smaller businesses are not adjusting their strategy accordingly. In fact, according to a recent research report, a massive 60% of small businesses still have no online presence at all. Hiring a web developer can set you far ahead of your competition.
Will My Website Show Up In Search Results?
People use the Internet for all kinds of reasons, but there are 2 reasons every business owner should pay attention to. First, people use the Internet to research with the intent to solve a problem or fill a need for themselves, or for someone with whom they have a relationship. Secondly, but not less importantly people use the Internet to find the best answer to the problem they have. Whatever it is that you provide as a product or service, you solve someone’s problems or provide for a need. Your website should serve the people that are doing the research and provide the answers to the solutions they are looking for. When a website is well made, provides relevant information and you can provide a solution the the problem that a potential client has, then you are most likely going to show up in a search engine results page. A capable web developer will explain how this works for your specific business and lay out reasonable expectations for your website search result position.
Your website should serve the people that are doing the research and provide the answers to the solutions they are looking for.
In today’s market, Search Engine Optimization (SEO) is one of the foremost tools that a web designer should have. The first marker of a serious web developer is an understanding of how the SEO mechanism works and can be applied to the code, the copy and all the content of a website. Getting the site indexed and efficiently optimized is one of the hallmarks of good web development skills. They ask for information about you and your company.
The reason one must hire a web developer who asks for company details is that it indicates that the designer is serious about understanding the complexities of your company dynamics and using it to create a foolproof website. There should be a minimum level of interest that the web designer shows in the details of the company as it will ensure that the website is informative and easy to understand. As many entrepreneurs will agree, the idea of showing the clients the fundamental working tenets of the company helps to create a bond between the two and also allows for profit.
Who Will Update and Post Content?
The question boils down to who will do the work. A good web developer will help you create excellent content. The layout and design is only part of a web developers role. As is often recited “Content is King”. Web developers frequently rely on hired content writers also known as copy writers. This is a standard practice because copy writing usually requires a unique skill and sometimes specialized knowledge to write about subject matter that is unique to your prospects, potential customers and existing clients.
Providing valuable content is what will keep your website visitors coming back to you. If your site is built using a Content Management System (CMS) such as WordPress, then the “how to” of updating website content can easily be transferred to the website owner. WordPress is one of the most supported, well-known and trusted website platforms in the world. Your web developer will be glad to do the work of updating and posting your new content on a regular or irregular basis depending on the agreement and contract. Remember, a trusted web developer will help you with content writing that your visitors will find valuable and keep them coming back.